Community Profile

Pledge Status

Active

Pledge Date

Friday, May 1, 2026

Program Year

2026

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West Windsor Township

West Windsor, NJ

Hemant Marathe

Mayor

Pledge Summary

West Windsor is located in Mercer county, central New Jersey and has a population of 34,000. It has been named Tree City USA for a number of years and has obtained Silver Certification from sustainable Jersey. Mayor Marathe has committed to saving the monarch butterfly and other pollinators by signing the Monarch pledge and looks forward to working with the Environmental commission and residents in building more pollinator habitats throughout the city.

Community Spotlight

Action Items Committed for 2026

Communications and Convening

  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)
  • Engage with developers, planners, landscape architects, and other community leaders and organizers engaged in planning processes to identify opportunities to create monarch habitat.

Program and Demonstration Gardens

  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Host or support a monarch neighborhood challenge to engage neighborhoods and homeowners' associations within the community to increase awareness, support community unity around a common mission, and/or create habitat for the monarch butterfly.

Systems Change

  • Increase the percentage of native plants, shrubs and trees that must be used in city landscaping ordinances and encourage use of milkweed, where appropriate.
  • Launch, expand, or continue one or more ordinances to reduce light pollution to benefit urban wildlife.