The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Tuesday, December 12, 2023

Program Year


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City of Kennedale/Keep Kennedale Beautiful Commission

Kennedale, TX

Jan Joplin


Pledge Summary

Kennedale is a growing city with a population of 8500, located on the south edge of the Dallas/Fort Worth metroplex. Our city works in collaboration with the Keep Kennedale Beautiful Commission to manage and maintain the city’s pollinator garden and Monarch Waystation located in the heart of Kennedale at TownCenter Park. Surrounded by the Library, City Hall, and Senior Center, TownCenter Park is where many of our community events are held, giving our citizens and visitors access to our garden. Mayor Joplin and the City of Kennedale are striving to create a more pollinator friendly community by engaging residents and promoting the importance of milkweed, native plants and pollinators. Keep Kennedale Beautiful is comprised of appointed members of the board as well as volunteers from around the community who have a love for our city and a passion to preserve the beauty that is around us. For more information, please see their webpage at

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Community Spotlight

Action Items Committed for 2024

Communications and Convening

  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.
  • Create a community art project to enhance and promote monarch and pollinator conservation as well as cultural awareness and recognition.
  • Engage with city parks and recreation, public works, sustainability, and other relevant staff to identify opportunities to revise and maintain mowing programs and milkweed / native nectar plant planting programs.

Program and Demonstration Gardens

  • Display educational signage at monarch gardens and pollinator habitat.
  • Host or support a monarch butterfly festival that is accessible to all residents in the community and promotes monarch and pollinator conservation, as well as cultural awareness and recognition.
  • Launch, expand, or continue an invasive species removal program that will support the re-establishment of native habitat for monarch butterflies and other pollinators.
  • Add or maintain native milkweed and nectar-producing plants in gardens in the community.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Facilitate or support a milkweed seed collection and propagation effort.
  • Host or support a native seed or plant sale, giveaway or swap.

Systems Change

  • Increase the percentage of native plants, shrubs and trees that must be used in city landscaping ordinances and encourage use of milkweed, where appropriate.