Community Profile

Pledge Status

Complete

Pledge Date

Wednesday, March 26, 2025

Program Year

2025

Achievement

Leadership Circle

2025

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Action Item Report

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Township of Bloomfield

Bloomfield, NJ

Jenny Mundell

Mayor

Pledge Summary

Bloomfield is a Township in northern New Jersey with a population of approximately 54,000. We have an Environmental Commission, a Beautification Committee and a number of commissions, committees and community organizations that are committed to sustainability, environmental protection and protecting Monarch Butterflies and other native pollinators. We have established a number of pollinator gardens and have a number of initiatives to educate people about the need to protect Monarch Butterflies and encourage biodiversity.

Community Spotlight

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Monarch Butterfly - Halcyon Park Pollinator Garden

Monarch Butterfly on milkweed

Action Items Committed for 2025

Communications and Convening

  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)
  • Engage with community garden groups and urge them to plant native milkweeds and nectar-producing plants.
  • Engage with city parks and recreation, public works, sustainability, and other relevant staff to identify opportunities to revise and maintain mowing programs and milkweed / native nectar plant planting programs.
  • Engage with gardening leaders and partners (e.g., Master Naturalists, Master Gardeners, Nature Centers, Native Plant Society Chapters , other long-standing and influential community leaders) to support monarch butterfly conservation.

Program and Demonstration Gardens

  • Host or support a native seed or plant sale, giveaway or swap.
  • Facilitate or support a milkweed seed collection and propagation effort.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Launch or maintain an outdoor education program(s) (e.g., at schools, after-school programs, community centers and groups) that builds awareness and creates habitat by engaging students, educators, and the community in planting native milkweed and pollinator-friendly native nectar plants (i.e., National Wildlife Federation’s Schoolyard Habitats program and Monarch Mission curriculum).
  • Add or maintain native milkweed and nectar-producing plants in gardens in the community.
  • Launch, expand, or continue an invasive species removal program that will support the re-establishment of native habitat for monarch butterflies and other pollinators.
  • Display educational signage at monarch gardens and pollinator habitat.