The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Tuesday, January 18, 2022

Program Year



Leadership Circle


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City of Salem

Salem, OR

Chuck Bennett


Pledge Summary

The City of Salem encompasses portions of Marion and Polk counties in the heart of the lush Willamette River Valley, 50 miles south of Portland. Salem is the state capital of Oregon, government seat of Marion County, and the state's third largest city. Salem's landscape is characterized by a mix of rich valley farmland and orchards, rolling hills, mixed forests, creeks, wetlands, and the Willamette River. Mayor Bennett of Salem, Oregon, has committed to saving pollinators and their habitats with his signing of the Monarch Pledge. The mayor looks forward to engaging residents in building more pollinator habitat throughout the city.

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Community Spotlight

Action Items Committed for 2022

Communications and Convening

  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.
  • Create a community-driven educational conservation strategy, initiative, or practice that focuses on and benefits local, underserved residents.
  • Engage with community garden groups and urge them to plant native milkweeds and nectar-producing plants.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)

Program and Demonstration Gardens

  • Add or maintain native milkweed and nectar-producing plants in gardens in the community.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Host or support a native seed or plant sale, giveaway or swap.

Systems Change

  • Integrate monarch butterfly conservation into the city’s Park Master Plan, Sustainability Plan, Climate Resiliency Plan or other city plans.