The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Friday, December 9, 2022

Program Year



Leadership Circle


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City of Pharr

Pharr, TX

Dr. Ambrosio Hernandez


Pledge Summary

The City of Pharr is located in the Rio Grande Valley, which is an extremely important section of the migratory flyway for the monarch butterfly during its flight to South America. Unfortunately, much of the natural long-standing habitat that supports the monarch butterfly, other pollinators, and even more wildlife has largely been disrupted with human development and agricultural fields. Local government officials have made efforts to begin protecting existing habitat and restoration efforts through its Keep Pharr Beautiful board, its Tree City USA status, and re-taking of the Mayor's Monarch Pledge year after year. Through proclamations like the Mayor's Monarch Pledge, Pharr continues to make the commitment to educating the general public about the importance of pollinators and the habitat that supports them.

Community Spotlight

Action Items Committed for 2023

Communications and Convening

  • Create a community art project to enhance and promote monarch and pollinator conservation as well as cultural awareness and recognition.
  • Create a community-driven educational conservation strategy, initiative, or practice that focuses on and benefits local, underserved residents.
  • Engage with gardening leaders and partners (e.g., Master Naturalists, Master Gardeners, Nature Centers, Native Plant Society Chapters , other long-standing and influential community leaders) to support monarch butterfly conservation.

Program and Demonstration Gardens

  • Display educational signage at monarch gardens and pollinator habitat.
  • Launch, expand, or continue an invasive species removal program that will support the re-establishment of native habitat for monarch butterflies and other pollinators.
  • Launch or maintain an outdoor education program(s) (e.g., at schools, after-school programs, community centers and groups) that builds awareness and creates habitat by engaging students, educators, and the community in planting native milkweed and pollinator-friendly native nectar plants (i.e., National Wildlife Federation’s Schoolyard Habitats program and Monarch Mission curriculum).
  • Facilitate or support a milkweed seed collection and propagation effort.

Systems Change

  • Reduce or eliminate the use of herbicides, pesticides, or other chemicals that are harmful to monarchs and pollinators and urban wildlife.