The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Monday, February 14, 2022

Program Year





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Action Item Report

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City of Pharr

Pharr, TX

Dr. Ambrosio Hernandez


Pledge Summary

The City of Pharr is located in deep South Texas and is considered an area of great importance since it is utilized by the monarch butterflies during their migration. This portion of the monarch highway is threatened and conservation in our area is critical for all native plants and animals. This has led us to pledge and continue to commit to helping the native flora and fauna.

Community Spotlight

Action Items Committed for 2022

Communications and Convening

  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.
  • Create a community art project to enhance and promote monarch and pollinator conservation as well as cultural awareness and recognition.

Program and Demonstration Gardens

  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.