The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Monday, March 21, 2022

Program Year





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Town of Moraga

Moraga, CA

Renata Sos


Pledge Summary

The Town of Moraga is a semi-rural community nestled in the beautiful hillsides of the East Bay of Contra Costa County, California. Moraga's population is 17,692. In November 2020, the Moraga Garden Club launched the “Moraga for Monarchs” initiative which resulted in the installation of a 2,600 square foot Monarch Habitat and Demonstration Garden at Rancho Laguna Park. The garden includes native and fire-safe plants that flower between early spring and late fall each year and interpretive signage to educate the community. The project included significant fundraising efforts and countless volunteer hours. The Moraga for Monarchs initiative spanned over 15 months during the height of the COVID-19 pandemic. Community contributions include over 2,870 volunteer hours and donations exceeding $92,000. Community donations include in-kind donations from 27 businesses and monetary donations from 98 individual donors, 3 service clubs, 3 social clubs, 4 garden clubs, and 1 Moraga Foundation. The garden includes over 600 plants including 95 native and drought tolerant varieties to increase the habitat for monarch and pollinators.

Community Spotlight

Action Items Committed for 2022

Communications and Convening

  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)
  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.

Program and Demonstration Gardens

  • Host or support a native seed or plant sale, giveaway or swap.
  • Display educational signage at monarch gardens and pollinator habitat.