The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Sunday, April 18, 2021

Program Year





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Action Item Report

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Town of Southampton

Southampton, MA

Maureen Groden

Chair, Selectboard

Pledge Summary

Southampton is a small, rural town of approximately 6,000 people in Western Massachusetts that is actively committed to preserving its open space and conservation areas. Residents value the town’s agricultural heritage, its scenic areas and hiking trails. Community groups are supporting the Selectboard’s signing of the Pledge and will expand their efforts to create conditions favorable to the monarch butterfly and other pollinators.

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Community Spotlight


Pallet Garden

Members of the Scouts and Congregational Church preparing a pollinator pallet garden for empty hillside. They successfully grew flowers, herbs and vegetables to supplement the offerings of the community cupboard that serves families from four towns.


Filling the Pallets

Scouts at work preparing the pallets for seedlings.


Herbs and flowers

Some of the initial results


Flowers in bloom

These annuals bordered the church parking lot and attracted bees and butterflies.


Invasives--Wanted Posters

Through the efforts of the Conservation Commission-posters developed for posting at various town-owned woodland/trail properties as an educational initiative. These were also on display at the annual town picnic event in August.


Colorful Butterflies

Students from the elementary school participated in this coloring event and this art was displayed at Celebrate Southampton, the town's annual picnic and activity event in the local park.

Action Items Committed for 2021

Communications and Convening

  • Engage with city parks and recreation, public works, sustainability, and other relevant staff to identify opportunities to revise and maintain mowing programs and milkweed / native nectar plant planting programs.
  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.

Program and Demonstration Gardens

  • Host or support a native seed or plant sale, giveaway or swap.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Launch, expand, or continue an invasive species removal program that will support the re-establishment of native habitat for monarch butterflies and other pollinators.