The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Wednesday, April 7, 2021

Program Year



Leadership Circle


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Albuquerque, NM

Tim Keller


Pledge Summary

Albuquerque is the largest city in New Mexico. Its varied landscape, from the banks of the Rio Grande to Chihuahuan desert mesas and the foothills of the Sandia Mountains, supports diverse wildlife communities. Our city is home to many endemic and migratory species, including a diversity of butterflies and other pollinators. Mayor Keller is committed to advancing Albuquerque as a leader in resilient, equitable and long-term environmental solutions, and he pledges to raise awareness and community support for the conservation of monarchs and other pollinators. A hive mind of leaders from the ABQ BioPark, Albuquerque’s Open Space division and other community stakeholders will build upon existing education and engagement programs to advocate for pollinator protection.

Community Spotlight

Action Items Committed for 2021

Communications and Convening

  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)
  • Engage with city parks and recreation, public works, sustainability, and other relevant staff to identify opportunities to revise and maintain mowing programs and milkweed / native nectar plant planting programs.
  • Engage with gardening leaders and partners (e.g., Master Naturalists, Master Gardeners, Nature Centers, Native Plant Society Chapters , other long-standing and influential community leaders) to support monarch butterfly conservation.
  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.

Program and Demonstration Gardens

  • Host or support a native seed or plant sale, giveaway or swap.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Launch or maintain an outdoor education program(s) (e.g., at schools, after-school programs, community centers and groups) that builds awareness and creates habitat by engaging students, educators, and the community in planting native milkweed and pollinator-friendly native nectar plants (i.e., National Wildlife Federation’s Schoolyard Habitats program and Monarch Mission curriculum).
  • Initiate or support community science (or citizen science) efforts that help monitor monarch migration and health.
  • Launch, expand, or continue an invasive species removal program that will support the re-establishment of native habitat for monarch butterflies and other pollinators.