The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Tuesday, December 8, 2020

Program Year



Leadership Circle


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City of Carrollton

Carrollton, TX

Kevin Falconer


Pledge Summary

The City of Carrollton, Texas, located within the Dallas-Fort Worth Metroplex, is a suburban city of approximately 135,000 residents. Mayor Kevin Falconer committed to the conservation of the monarch butterfly and other pollinators with the Mayors Monarch pledge beginning in 2018. The city is actively engaged with the community in rebuilding community gardens and other conservation efforts to protect and sustain these pollinators.

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Community Spotlight

Action Items Committed for 2021

Communications and Convening

  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)
  • Engage with city parks and recreation, public works, sustainability, and other relevant staff to identify opportunities to revise and maintain mowing programs and milkweed / native nectar plant planting programs.
  • Engage with gardening leaders and partners (e.g., Master Naturalists, Master Gardeners, Nature Centers, Native Plant Society Chapters , other long-standing and influential community leaders) to support monarch butterfly conservation.
  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.

Program and Demonstration Gardens

  • Host or support a native seed or plant sale, giveaway or swap.
  • Facilitate or support a milkweed seed collection and propagation effort.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Launch or maintain an outdoor education program(s) (e.g., at schools, after-school programs, community centers and groups) that builds awareness and creates habitat by engaging students, educators, and the community in planting native milkweed and pollinator-friendly native nectar plants (i.e., National Wildlife Federation’s Schoolyard Habitats program and Monarch Mission curriculum).
  • Initiate or support community science (or citizen science) efforts that help monitor monarch migration and health.
  • Add or maintain native milkweed and nectar-producing plants in gardens in the community.

Systems Change

  • Remove milkweed from the list of noxious plants in city weed / landscaping ordinances (if applicable).
  • Change weed or mowing ordinances to allow for native prairie and plant habitats.
  • Increase the percentage of native plants, shrubs and trees that must be used in city landscaping ordinances and encourage use of milkweed, where appropriate.
  • Launch, expand, or continue one or more ordinances to reduce light pollution to benefit urban wildlife.