Community Profile

Pledge Status

Complete

Pledge Date

Monday, April 22, 2024

Program Year

2024

Achievement

Leadership Circle

2024

Links and Uploads

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Action Item Report

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Township of Bloomfield

Bloomfield, NJ

Jenny Mundell

Mayor

Pledge Summary

Bloomfield, NJ is a diverse suburban community of approximately 55,000 people, located 15 miles west of New York City. Numerous community groups (e.g., Environmental Commission, Greener Bloomfield and Bloomfield Beautification Committee) are working cooperatively with the town administration and Department of Public Works toward increasing the number of pollinator habitats from one end of the town to the other. Gradually, native plants are being introduced to both new and established gardens at various locations (e.g., public library and civic center). The Bloomfield Health Department recently initiated a pollinator garden program to help educate the public and assist community members in establishing native plant gardens in their own yards. The mayor has taken the monarch pledge to recognize those efforts and projects already in place and to encourage the development of additional practices and gardens that will support the monarch butterfly in its lifecycle and annual migration.

Community Spotlight

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Bloomfield Earth Day 2024

Bloomfield Earth Day 2024

Action Items Committed for 2024

Communications and Convening

  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)
  • Engage with community garden groups and urge them to plant native milkweeds and nectar-producing plants.
  • Engage with city parks and recreation, public works, sustainability, and other relevant staff to identify opportunities to revise and maintain mowing programs and milkweed / native nectar plant planting programs.
  • Engage with gardening leaders and partners (e.g., Master Naturalists, Master Gardeners, Nature Centers, Native Plant Society Chapters , other long-standing and influential community leaders) to support monarch butterfly conservation.

Program and Demonstration Gardens

  • Host or support a native seed or plant sale, giveaway or swap.
  • Facilitate or support a milkweed seed collection and propagation effort.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Launch or maintain an outdoor education program(s) (e.g., at schools, after-school programs, community centers and groups) that builds awareness and creates habitat by engaging students, educators, and the community in planting native milkweed and pollinator-friendly native nectar plants (i.e., National Wildlife Federation’s Schoolyard Habitats program and Monarch Mission curriculum).
  • Initiate or support community science (or citizen science) efforts that help monitor monarch migration and health.
  • Add or maintain native milkweed and nectar-producing plants in gardens in the community.
  • Launch, expand, or continue an invasive species removal program that will support the re-establishment of native habitat for monarch butterflies and other pollinators.
  • Host or support a monarch butterfly festival that is accessible to all residents in the community and promotes monarch and pollinator conservation, as well as cultural awareness and recognition.
  • Display educational signage at monarch gardens and pollinator habitat.