The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Monday, March 4, 2024

Program Year


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Township of Robbinsville

Robbinsville, NJ

Dave Fried


Pledge Summary

Robbinsville Township is an up and coming diverse town of 16,000 with deep roots in agriculture. Robbinsville is located in Central New Jersey near Trenton and Princeton, and contains a rich history in farming and education that continues to this day. Besides the thousands of acres of preserved farmland, the township, under the direction of Mayor David Fried and Township Council, has provided a beautiful Butterfly Garden and natural meadows at the Miry Run Recreation Area, added many pollinator-attracting plants at its Recreation Office, Senior Center and throughout the township, and has partnered with the community to provide vital education and awareness about the importance of preserving and enhancing our environment. Robbinsville Township is committed to creating additional butterfly sanctuaries throughout the township that will effectively enhance the Monarch population and provide a safe environment for Monarchs and other key pollinators for years to come.

Community Spotlight

Action Items Committed for 2024

Communications and Convening

  • Engage with city parks and recreation, public works, sustainability, and other relevant staff to identify opportunities to revise and maintain mowing programs and milkweed / native nectar plant planting programs.
  • Engage with developers, planners, landscape architects, and other community leaders and organizers engaged in planning processes to identify opportunities to create monarch habitat.
  • Create a community art project to enhance and promote monarch and pollinator conservation as well as cultural awareness and recognition.

Program and Demonstration Gardens

  • Facilitate or support a milkweed seed collection and propagation effort.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Convert vacant lots to monarch habitat.
  • Launch or maintain an outdoor education program(s) (e.g., at schools, after-school programs, community centers and groups) that builds awareness and creates habitat by engaging students, educators, and the community in planting native milkweed and pollinator-friendly native nectar plants (i.e., National Wildlife Federation’s Schoolyard Habitats program and Monarch Mission curriculum).
  • Add or maintain native milkweed and nectar-producing plants in gardens in the community.
  • Launch, expand, or continue an invasive species removal program that will support the re-establishment of native habitat for monarch butterflies and other pollinators.
  • Display educational signage at monarch gardens and pollinator habitat.

Systems Change

  • Launch, expand, or continue an effort to change municipal planting ordinances and practices to include more native milkweed and native nectar producing plants at city properties.