The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Thursday, January 11, 2024

Program Year


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Action Item Report

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City of McAllen

McAllen, TX

Javier Villalobos


Pledge Summary

The City of McAllen is a city in south Texas with a population of roughly 142,000. It is the largest city in Hidalgo County of the Lower Rio Grande Valley, a region known for its high biodiversity and as an ecotourism destination. Mayor Javier Villalobos of McAllen, Texas has committed to conserving the monarch butterfly and the pollinator community that are so important to ecosystem and economic health. Mayor Villalobos looks forward to engaging residents and creating more pollinator habitat in the city.


Community Spotlight

Action Items Committed for 2024

Communications and Convening

  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)
  • Engage with gardening leaders and partners (e.g., Master Naturalists, Master Gardeners, Nature Centers, Native Plant Society Chapters , other long-standing and influential community leaders) to support monarch butterfly conservation.

Program and Demonstration Gardens

  • Host or support a native seed or plant sale, giveaway or swap.
  • Facilitate or support a milkweed seed collection and propagation effort.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Plant milkweed and pollinator-friendly native nectar plants along roadsides, medians, or public rights-of-way.
  • Initiate or support community science (or citizen science) efforts that help monitor monarch migration and health.
  • Host or support a monarch butterfly festival that is accessible to all residents in the community and promotes monarch and pollinator conservation, as well as cultural awareness and recognition.
  • Display educational signage at monarch gardens and pollinator habitat.