The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Tuesday, December 5, 2023

Program Year


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City of La Crosse

La Crosse, WI

Mitch Reynolds


Pledge Summary

Nestled between the banks of Mississippi River and the bluffs of the Driftless Region, La Crosse is a vibrant community boasting a variety of natural resources and opportunities for recreational activity. The city's breathtaking landscapes offer endless hiking, biking, fishing, and kayaking opportunities. The community has taken several steps to protect these vital species, including planting native wildflowers and milkweed, reducing pesticide use, and educating the public on the importance of pollinators. These efforts have helped maintain the ecological balance and created a beautiful and sustainable environment for residents and visitors alike.

Community Spotlight

Action Items Committed for 2024

Communications and Convening

  • Issue a proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat. This proclamation must incorporate a focus on monarch conservation.
  • Engage with city parks and recreation, public works, sustainability, and other relevant staff to identify opportunities to revise and maintain mowing programs and milkweed / native nectar plant planting programs.

Program and Demonstration Gardens

  • Display educational signage at monarch gardens and pollinator habitat.
  • Add or maintain native milkweed and nectar-producing plants in gardens in the community.
  • Host or support a monarch neighborhood challenge to engage neighborhoods and homeowners' associations within the community to increase awareness, support community unity around a common mission, and/or create habitat for the monarch butterfly.
  • Launch or maintain an outdoor education program(s) (e.g., at schools, after-school programs, community centers and groups) that builds awareness and creates habitat by engaging students, educators, and the community in planting native milkweed and pollinator-friendly native nectar plants (i.e., National Wildlife Federation’s Schoolyard Habitats program and Monarch Mission curriculum).
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.

Systems Change

  • Change weed or mowing ordinances to allow for native prairie and plant habitats.